Driving School Vehicles: The Definitive Guide

When running a driving school, having a dependable fleet of vehicles is key. In this guide, you’ll learn everything you need to know about selecting the right cars for your driving school. Whether you’re building your fleet for the first time or refreshing an existing one, this guide will help you make the best choices for your business.

What type of driving school vehicle should you buy?

Typically, a standard sedan is used for behind-the-wheel instruction. Many driving schools invest in reliable, durable, safe vehicles such as:

1. Toyota Corolla: Renowned for its reliability, fuel efficiency, and low maintenance.
2. Honda Civic: Reliability, efficiency, and fun to drive. A bit more expensive.
3. Hyundai Elantra: With its affordability, modern features, and excellent warranty, the Elantra is a practical option for fleet use.
4. Nissan Sentra: A spacious, comfortable ride and good value.
5. Toyota Prius: Excelling in fuel economy and eco-friendliness, the Prius can deliver long-term savings despite a higher upfront cost.
6. Kia Optima: Stylish, well-equipped, and comfortable. But its higher price and only average fuel economy might not be the best fit for a cost-conscious driving school.
7. Chevrolet Cruze: Affordable, fuel-efficient, and safe. However, its small interior and dated design could be a drawback.
8. Ford Fiesta: Compact, agile, and budget-friendly.

Be sure to take into account things like purchase price, ongoing maintenance costs, gas mileage, safety ratings, and the average lifespan of the car in order to hold operating costs to a minimum and maximize your long-term profitability.

Pros and cons of new cars VS used cars

If you have limited capital, buying safe, quality used cars might be your best option. Although you can look on many of the online marketplaces for used vehicles, the most effective way to secure quality pre-owned cars is often by fostering a relationship with a local car dealership. Meet with them to discuss your needs, and see what ongoing warranties and maintenance packages they offer. You may be able to negotiate a dual marketing effort, exchanging publicizing the dealership on your website for distributing information about your driving school.

If your driving school is growing and you have more funds, investing in new vehicles can simplify and speed up operations. A local dealership can work with you to secure a fleet that meets your needs at a competitive price.

Joining the Driving School Association of America (DSAA) is a smart move. Members get valuable benefits like insurance discounts and car buying programs, plus access to a newsletter, merchant services, government advocacy, networking opportunities, and event discounts.

When should you buy new cars for your driving school?

There are a few things to consider before making the decision to keep your existing fleet or buy new vehicles.

• Safety. Safety is most important. Period. As long as a vehicle is safe, it can be a viable option for your driving school. If your driving school invests in regular maintenance, you should be able to easily reach 200,000 miles on most vehicles. However, once your repair costs begin to skyrocket, it may be more cost effective to replace that vehicle.

• Appearance. Your vehicles are often the first and primary way potential customers are introduced to your driving school. You want to make sure that you have clean, nice-looking vehicles on the road so students want to use your school for their behind-the-wheel lessons. Whether you like it or not, your cars appearance will influence the overall experience with your school and impact everything from referrals to long-term success.

Consider partnering with a local car wash so that you can keep your cars looking good every single drive. Once vehicles are starting to show their age and wear, it may be time to consider replacing them for the sake of continued business.

• Maintenance Costs. Although all vehicles will require ongoing maintenance, newer vehicles will typically incur lower operating costs for the first several years. In addition, many newer cars are more fuel efficient, helping you save money on gas.

What equipment is needed in driving school vehicles?

First, you’ll want to check your state laws to see if there are legal requirements for your driving school vehicles. Some states mandate specific add-ons such as extra brakes, dual steering controls, or safety inspections for vehicles above a certain age.

Beyond the legal minimums, consider upgrading your instruction vehicles with extra safety equipment to help instructors manage students at all skill levels. We strongly advise installing a second rearview mirror in every car and adding extra brake and accelerator pedals regardless of state requirements to allow instructors to take control at a moment’s notice. This might also help improve your school’s overall safety record for lower insurance premiums.

Several companies can offer this equipment to retrofit your driving school vehicles. Research several to determine quality, affordability and availability in your area.

How should you outfit the exterior of your driving school vehicles?

The cars in your driving school are more than just training tools; they’re powerful marketing assets. While inexpensive magnets or car toppers work, investing in a sleek, professionally branded fleet can really set you apart.

• Create a memorable logo and name that instantly connect with potential students.
• Ensure your vehicle graphics are easy to read at a glance. Both too little and too much information can be detrimental to your advertising efforts. Think of your vehicles as mobile billboards; you have only a second to catch someone’s attention. Make that second count.
• Invest in professional wraps. Consider working with a graphic designer and a printing company that offers attractive, affordable car wraps that will stand out on the road. At a minimum, include your logo, phone number, and website.
• Include a clear call to action. Feature a simple, compelling message that prompts prospective students to take immediate action.

During your peak season, you’ll notice an increase in website visits and phone calls from this simple investment.

That’s it!

Selecting and updating your fleet of vehicles is an important aspect of running a successful driving school. By choosing reliable cars, maintaining them regularly, and adding necessary safety equipment and marketing signage, you help protect instructors and students while bolstering your school’s reputation.

Managing your school can be just as challenging. Zutobi Instructor helps schools simplify administration, improve student success, and boost revenue with an all-in-one system.